Seltzer water, also known as sparkling water or carbonated water, is a refreshing, zero-calorie beverage that has seen a surge in popularity in recent years. Made by infusing water with carbon dioxide gas under pressure, seltzer offers the satisfying bubbles and fizz of soda without any sweeteners or added flavors. The effervescence comes from natural carbonation rather than artificial injection, lending a clean, crisp mouthfeel. While traditional seltzer water contains no other ingredients, some modern versions incorporate light fruit essences or a hint of juice for a subtle flavor profile. Whether enjoyed straight or mixed into cocktails, the versatility and wellness appeal of seltzer makes it an ideal alternative to sugary sodas or juices. As the demand for lighter, healthier beverage options increases, the bubbly, pure taste of seltzer water is perfectly positioned to quench consumer thirst.
Our Top Picks For 2025
Polar Cranberry Lime Seltzer Water, 24 Cans
Polar’s classic sparkling seltzer water with a refreshing cranberry lime flavor. Zero calories, no sweeteners – just crisp, clean taste. Pack of 24, 12 oz cans.
Polar Cranberry Lime Seltzer Water offers a crisp, refreshing alternative to sugary sodas and juices. This sparkling water features Polar’s signature tiny bubbles and a delicious cranberry lime essence made from all-natural ingredients.
Key Features and Benefits:
- All-natural ingredients – no artificial flavors, sweeteners or sodium added
- Zero calories per serving
- Long-lasting carbonation and tiny bubbles create a clean, crisp taste
- Refreshing cranberry and lime flavors
- Pack of 24 cans is convenient for sharing and storage
- Family-owned company crafting seltzer since 1882
With no calories or sweeteners, this lightly flavored seltzer water makes a fizzy, flavorful choice on its own or as a mixer. Polar has been perfecting their sparkling seltzer recipes for over 130 years, resulting in an exceptionally crisp, refreshing beverage.
Hiball Lemon Lime Clean Energy Seltzer Water, Pack of 8
Hiball’s lemon lime flavored sparkling water provides a boost of natural energy with 160mg caffeine plus B vitamins. Sugar free, zero calorie seltzer water in a pack of 8 cans.
Hiball Clean Energy Seltzer Water infuses sparkling water with an energizing blend of organic caffeine, ginseng, guarana and B vitamins for a gentle yet effective energy lift. The lemon lime flavor adds a refreshing citrus twist.
Key Features and Benefits:
- 160mg organic caffeine plus energizing herbs provide a clean energy boost
- B vitamins B3, B5, B6 and B12 offer nutritional support
- Sugar free, zero calorie for guilt-free hydration
- Crisp and refreshing lemon lime flavor
- Gluten free, vegan and keto friendly
- No artificial sweeteners, flavors or preservatives
- Convenient 8-pack of 16oz cans
With its crisp and subtly sweet lemon lime flavor, Hiball Energy Seltzer Water keeps you refreshed and focused without the crash later. It’s the healthier, more natural way to get an energy lift.
Polar Original Sparkling Seltzer Water, 12 Pack
Polar’s classic, unsweetened seltzer water with light carbonation and no sodium or preservatives. Crisp, clean taste from a family recipe perfected since 1882. Pack of 12, 12 oz cans.
Polar Original Seltzer Water provides refreshing hydration with the perfect amount of fizz. This classic sparkling water features Polar’s signature tiny bubbles and no added flavors, sweeteners, or sodium.
Key Features and Benefits:
- Lightly carbonated with crisp, clean taste
- No added flavors, sweeteners, sodium or preservatives
- Locally-sourced, triple-filtered water
- Long-lasting tiny bubbles enhance refreshment
- Family made since 1882 using traditional recipe
- 12 oz cans are convenient for enjoying anywhere
- Pack of 12 cans ensures lasting supply
Free of anything artificial, Polar Original Seltzer Water quenches thirst with the perfect amount of crisp, clean carbonation. Its simplicity highlights the craft Polar has perfected for over 130 years for an authentic, refreshing drink.
Polar Seltzer Sparkling Water Variety Pack, 12 x 20oz Bottles
A sampler pack of Polar’s classic seltzer water showcasing 4 refreshing flavors – Lime, Lemon, Black Cherry, and Cranberry Lime. Zero calories and sugar free fizzy water in resealable 20oz bottles.
The Polar Seltzer Sparkling Water Variety Pack offers a refreshing assortment of the brand’s most popular seltzer flavors. This pack includes 12 bottles across 4 flavors – Lime, Lemon, Black Cherry, and Cranberry Lime.
Key Features and Benefits:
- Sampler of Polar’s top seltzer flavors to discover new favorites
- Crisp and refreshing effervescence in every sip
- Zero calories, sugar free, gluten free, vegan
- Resealable 20oz bottles are perfect for enjoying flavored fizzy water on the go
- Family company crafting seltzer with natural ingredients since 1882
With no calories, sugars or artificial ingredients, Polar Seltzer’s flavors make the perfect guilt-free beverages. This variety pack lets you sample different flavor profiles to find your faves. Discover refreshing seltzer water from a brand that’s been perfecting the craft for over 130 years.
Vintage Original Seltzer Water, 1 Liter Bottle
Vintage’s classic seltzer water offers crisp, refreshing bubbles in a 1 liter bottle. Just pure spring water and bubbles – no sodium, sweeteners, or additives.
Vintage Seltzer Water brings you crisp, refreshing bubbles made using an original recipe. This classic seltzer features tiny, lively bubbles to deliver thirst-quenching flavor without anything artificial added.
Key Features and Benefits:
- Crisp and refreshing bubbles create thirst-quenching flavor
- Made using an original 140-year-old recipe
- No sodium, sweeteners or artificial additives
- 1 liter bottle for enjoyment at home or on-the-go
- Family-owned company focused on seltzer craftsmanship
Free of anything artificial, Vintage Seltzer Water keeps things simple. It’s just pure spring water carbonated to perfection for a crisp, nostalgic taste. Crack open a bottle to be transported back to the early days of seltzer.
Schweppes Lemon Lime Sparkling Seltzer Water, 24 Cans
Schweppes lemon lime flavored sparkling water offers a crisp, refreshing taste. This pack of 24 cans provides ample supply for sharing and storage. Zero sodium and caffeine free.
Schweppes Lemon Lime Sparkling Seltzer Water provides a crisp, clean and refreshing flavor without any artificial flavors or sweeteners. The subtle lemon and lime essences create a thirst-quenching sparkling water suitable for enjoying on its own or mixing into cocktails and mocktails.
Key Features and Benefits:
- Crisp and refreshing lemon lime flavor
- Caffeine free, zero sodium formulation
- No artificial flavors, sweeteners or preservatives
- Can be enjoyed on its own or mixed into drinks
- Pack of 24, 12oz cans for sharing and storage
- From a small business brand – support small
With its crisp citrus flavors and ample supply, Schweppes Lemon Lime Sparkling Seltzer Water offers a classic sparkling water taste. Keep your fridge stocked with this refreshing pack of 24 cans.
Polar Strawberry Watermelon Sparkling Seltzer Water, 24 Cans
Polar’s strawberry watermelon flavored seltzer water provides refreshing fruit essence and tiny bubbles in a 24 pack of 12oz cans. Zero calories, no artificial sweeteners or sodium.
Polar Premium Seltzer Sparkling Water brings the sweet juicy flavor of strawberries and watermelon together for a refreshing twist. Made with Polar’s signature tiny bubbles and real fruit essence, this calorie-free sparkling water stimulates your taste buds with each sip.
Key Features and Benefits:
- Sweet, juicy strawberry and watermelon flavor
- Polar’s famous tiny, long-lasting bubbles
- Zero calories or artificial sweeteners
- No sodium or preservatives
- Convenient 24-pack of 12 oz cans
- Family company crafting seltzer since 1882
Refresh and rehydrate with the sweet berry flavors of Polar Strawberry Watermelon Premium Seltzer. It’s the classic Polar bubbles you love with a delicious fruit twist.
Polar Georgia Peach Seltzer Water
Refreshing peach-flavored sparkling water with zero calories and zero sugar. Crisp, sweet peach taste from natural flavors. Guilt-free way to quench thirst.
Transport yourself to Georgia’s orchards with Polar Georgia Peach Seltzer Water from LastFuel. This crisp, refreshing sparkling water features the sweet, juicy flavor of fresh Georgia peaches with zero calories, zero sugar, and no artificial sweeteners.
Key Features and Benefits:
- Natural peach flavoring – Made with natural peach flavors to deliver an authentic, sweet and succulent peach taste
- • Zero calories and zero sugar – Guilt-free refreshment with no calories or sugar
- Crisp carbonation – Delightful and sparkling fizz for a revitalizing peach drink
- Convenient multi-pack – Pack of 5 large 1-liter bottles is perfect for sharing
- Support small business – Product of a small business brand to help support small entrepreneurs
Indulge in the sweet peach taste of LastFuel’s Polar Georgia Peach Seltzer Water for a flavorful and refreshing sparkling beverage experience. The natural peach essence combined with crisp bubbles makes this calorie-free seltzer water a tasty way to quench your thirst.
Polar Seltzer Variety Pack by LUV BOX
Assorted pack of crisp, refreshing seltzer waters in orange vanilla and mandarin orange flavors. Zero calories and zero sugar.
Transport your senses with the Polar Seltzer Variety Pack from LUV BOX. This refreshing assortment includes crisp and lively seltzer waters in sweet orange vanilla and bright mandarin orange flavors. The 18-can pack offers the perfect mix for zero-calorie sparkling refreshment.
Key Features and Benefits:
- Two delicious flavors – Includes 9 cans each of orange vanilla and mandarin orange seltzers
- Zero calories and zero sugar – Guilt-free and figure-friendly refreshment
- Crisp carbonation – Lively, tingling fizz in every sip
- Convenient can format – Easy-to-enjoy, portable 12 oz cans
- Bulk multi-pack – 18 cans total for sharing good times with family and friends
Pop open a can of LUV BOX’s Polar Seltzer Variety Pack to enjoy the bright, fruity flavors of orange and mandarin sparkling waters. These calorie-free seltzers offer a crisp, refreshing alternative to sugary sodas or juices. The sweet citrus taste blended with lively bubbles makes for an easy way to hydrate in delicious style.
Polar Lemon Seltzer Water
Crisp and refreshing lemon-flavored seltzer water. Zero calories, zero sugar sparkling water with tiny bubbles and natural lemon flavor.
Quench your thirst with the taste of fresh-squeezed lemons in Polar Lemon Seltzer Water. This crisp, lemon-flavored sparkling water offers the tart, zesty kick of lemons in every sip. Polar uses natural lemon extracts to craft an authentic lemon taste.
Key Features and Benefits:
- Real lemon flavor – Made with natural lemon extracts for a fresh, sweet-tart lemon taste
- Zero calories and zero sugar – Guilt-free refreshment with no calories or sugar
- Tiny bubbles – Polar’s signature extra effervescent bubbles for maximum refreshment
- Triple filtered water – Crisp tasting seltzer crafted using triple filtered water
- Resealable cans – 12 oz cans are ideal for enjoying lemon seltzer on-the-go
Pop open an ice-cold can of Polar Lemon Seltzer Water to enjoy a fizzy, lemonade-like drink without the calories or sweetness. The natural lemon flavor blended with tiny bubbles gives this sparkling water a bright, citrusy taste that quenches thirst perfectly.
Beyond the Bubbles: Seltzer’s Cultural Splash and What It Says About Us
Unveiling Truly Spiked & Sparkling: A Post-Exercise Creation
The Birth of Truly Spiked & Sparkling
Picture this: It’s a warm summer evening, and you’ve just finished a grueling workout. As you catch your breath, the craving for something refreshing and rewarding takes hold. You want a beverage that will quench your thirst without undoing all the hard work you’ve just put in at the gym. This is the very moment that inspired the creation of Truly Spiked & Sparkling.
The masterminds behind Truly, a group of fitness enthusiasts themselves, recognized the need for a post-workout drink that could satisfy without compromise. They envisioned a beverage that was light, crisp, and flavorful, yet low in calories and free from artificial sweeteners. And thus, Truly Spiked & Sparkling was born—a hard seltzer crafted to celebrate the rewards of an active lifestyle.
The Quest for a Refreshing Beverage without Compromising Fitness Goals
In a world where post-exercise indulgences often came with a side of guilt, Truly Spiked & Sparkling aimed to change the game. The creators understood that many fitness enthusiasts wanted to enjoy a refreshing drink after a workout without sabotaging their health and fitness goals. They set out to develop a beverage that could bridge this gap, offering a guilt-free option that still delivered on taste and satisfaction.
By carefully selecting natural ingredients and prioritizing flavor profiles that would appeal to the wellness-conscious consumer, Truly Spiked & Sparkling managed to strike the perfect balance. The result was a crisp, clean seltzer with a subtle kick of alcohol, boasting a mere 100 calories per can and no artificial flavors or sweeteners. This innovative approach to post-workout refreshment quickly garnered attention from fitness enthusiasts and casual drinkers alike, setting the stage for the meteoric rise of hard seltzers in the beverage industry.
The Rise of Hard Seltzers in the Beverage Industry
Shifting Demand Towards Healthier Alternatives
The explosive growth of hard seltzers like Truly Spiked & Sparkling can be largely attributed to a fundamental shift in consumer preferences. As awareness about health and wellness has increased, more and more people are seeking out beverages that align with their lifestyle choices. According to a survey conducted by the International Food Information Council Foundation, 54% of American consumers are actively trying to reduce their sugar intake making low-calorie options like hard seltzers particularly appealing.
This desire for healthier alternatives has not gone unnoticed by the beverage industry. Manufacturers have been quick to respond to the changing demands of consumers, developing products that cater to the growing interest in wellness-oriented options. As a result, the hard seltzer market has experienced unprecedented growth, with sales in the United States alone reaching $4.1 billion in 2020.
Impact on Traditional Beer and Spirits Market Share
The rise of hard seltzers has not only captured the attention of consumers but has also sent shockwaves through the traditional beer and spirits industry. As more drinkers opt for the lighter, healthier option of hard seltzers, market share has begun to shift away from long-established categories. In fact, a report by UBS projects that hard seltzers could account for 10% of total beer sales by 2023.
This seismic shift in the beverage landscape has prompted many traditional beer and spirits manufacturers to enter the hard seltzer market, either by developing their own product lines or acquiring existing brands. Industry giants like Anheuser-Busch and Molson Coors have investedheavily in the hard seltzer space, recognizing the immense potential for growth and the need to adapt to evolving consumer preferences.
Evolution of Seltzer Across Lifestyle Trends
From New York Seltzer’s Natural Approach to Modern Low-Calorie Options
The history of seltzer is one that is deeply intertwined with the ever-changing landscape of lifestyle trends. In the 1980s, New York Seltzer emerged as a pioneer in the industry, offering a natural, preservative-free alternative to the artificially flavored sodas that dominated the market. The brand’s commitment to using real fruit extracts and eschewing artificial ingredients resonated with consumers who were becoming increasingly health-conscious
As the decades progressed and wellness trends evolved, so too did the seltzer industry. The rise of low-carb diets in the early 2000s saw a surge in the popularity of sugar-free and calorie-reduced seltzers, catering to those looking to maintain a healthy lifestyle without sacrificing flavor. Today, the emphasis on natural ingredients and low-calorie options has reached new heights, with brands like Truly Spiked & Sparkling leading the charge in the hard seltzer revolution.
Meeting the Needs of Wellness-Conscious Consumers
The modern seltzer industry has been shaped by the growing desire for beverages that align with the values and priorities of wellness-conscious consumers. These individuals are not only seeking out healthier alternatives to traditional sugary drinks but are also looking for brands that embody a commitment to mindful living. Hard seltzers like Truly Spiked & Sparkling have successfully tapped into this zeitgeist, offering a product that is not only low in calories and free from artificial additives but also positioned as a mindful indulgence.
The popularity of hard seltzers among wellness-oriented consumers is evident in the way these beverages have become integrated into their social and recreational activities. From beach days to yoga classes, hard seltzers have become a staple for those looking to unwind and celebrate without derailing their healthy lifestyle. As one Truly fan put it, “I love that I can enjoy a refreshing drink with friends without feeling guilty or compromising my fitness goals”.
Seltzer’s Enduring Popularity and Future Innovations
Statistical Data and Consumer Surveys Highlighting Seltzer’s Appeal
The enduring popularity of seltzers, and particularly hard seltzers, is evident in the statistical data and consumer surveys that have emerged in recent years. A 2020 survey by the Harris Poll found that 51% of American adults had tried hard seltzer, with 21% identifying as regular consumers . This widespread adoption is a testament to the beverage’s broad appeal and its ability to resonate with a diverse range of consumers.
Moreover, the future of the seltzer industry looks bright, with projections suggesting continued growth and innovation in the coming years. A report by Grand View Research predicts that the global hard seltzer market will reach $14.5 billion by 2027, driven by factors such as increasing health consciousness, premiumization, and flavor experimentation.
